El erotico enmascarado

Archive for January 1st, 2012

Americans are fat. Obesity is associated with a slew health related problems and can increase your chances of developing heart disease, joint issues, diabetes, and various cancers. Those who think they know health effects of obesity related need to be aware that carrying excess weight is associated with oral health issues, especially for chubby children.

The Endocrine Society released a report at their annual meeting showing the case between childhood obesity and tooth decay. DentalPlan.com reports that analysts overseeing the case “association between unhealthy weight gain and poor dental care in 65 children between the ages 2 and 5.” According to the site the results “showed that 28 percent of the children who had tooth decay also had an unhealthy body mass index.”

For decades tooth decay has been a leading health issue among the nation’s children, and the problem of obesity of the young is growing in leaps, bounds and pounds. “America’s Health Rankings” have been studying the health patterns of the nation for 20 years, and over that time, American adults have gotten much bigger. The average Joe now carries an extra 17.1 pounds while the average Jane is hauling an extra 15.4 pounds than their forefathers. If the trend continues, the group estimates that by 2018 “43 percent or 103 million American adults will be considered obese.”

Weight gain is associated with a lack of physical activity as well as eating too much. Statistics have proven that parents are not managing the task well for themselves, and that failure is being passed down from generation to generation. Unfortunately this trend is not just impacting the future for our children, it is also going to wreak havoc on the cost of both health and dental care. America’s Health ranking estimated that the nation’s annual tab for health care can grow to $344 billion by 2018 if the situation is not addressed properly.

Concerned parents should immediately take action to protect the physical and mental well being of those they love and care for. Some steps that can help decrease your child of getting obesity related tooth decay include:

Eat more Fruits and Vegetables: Sugary snacks and empty calorie treats should be replaced with the right foods. Fruits and vegetables contain important vitamins and nutrients not associated with processed snack foods. Additional by encouraging your kids to chomp on options with high fiber content (I.E. apples and carrots) can actually help reduce plaque build up. Exercise: No battle of the bulge was won by sitting down. Talking an evening stroll with your child or even having an impromptu dance off are fun and free ways to burn calories and sneak in a bit of activity. Brushing and Flossing: Children need to be taught the proper way to brush and floss their teeth as they are they most essential behaviors for fighting tooth decay and gum disease.

Here’s a number to start us off. Marketers spend about $70 billion a year on TV ads! That’s a lot of cash! But companies out to make a profit would not spend that much on ads unless there was good evidence they work. Except, what is it, exactly, that ads do? The myth is marketers want you to buy a product the first chance you have. It’s like the old movie joke about cinemas so desperate to boost sales of ice cream, they would turn up the heating during the first feature and trigger a rush for something cool by showing an ad at the start of the intermission. The majority of ads are designed to sit in your memory. It’s like the Geico ads with the caveman or, more specifically the pig who cries wee all the way home.

There’s good evidence that hard selling techniques create a negative impression. We all take some pride in our ability to resist. So the aim is to build up brand awareness. Over time, we associate each brand with the product or service. The challenge is then to convert these memories of an amusing ad or catchy slogan into action. After all, why go to all the trouble of planting the seed if you don’t then go on to encourage people to buy later on? Except, marketers have no real control over our actions. Most of us use the ad break to make a quick cup of coffee or empty the bladder of all the coffee we’ve drunk over the evening. No one ever sits down to watch the ads. All we do is catch glimpses of the ads in passing. This constant repetition is like drip-feed, slowly building up brand awareness so that, if we’re making a decision on which product or service to buy at some time in the future, we might buy the one with the most memorable ad.

Creativity is what sells brand awareness. We remember the funny ads, or the strange ads, or the visually interesting ads, or the ads with the best music tracks. So now imagine you’re going to be paid a big chunk of cash to create a memorable ad for an erectile dysfunction drug. If you’re selling a car, you can show it accelerating from 0 to 60 in five seconds. Imagine the response of the television stations if you showed the pill producing an erection in record time. That would really test the First Amendment. So you need to sneak up on people and, hopefully, slip past their defenses before they know you’re there.

Have you seen that ad for Cialis? The one where the couple end up in separate tubs. This is one of the weird ones, isn’t it? Everyone would expect to see the happy couple gazing into each other’s eyes, perhaps hugging or, at least, holding hands. So what’s with the separate washing arrangements? Except the moment you ask the question, you’re hooked. It’s memorable because it makes you think. Like the woman driving the pig home. Her long-suffering expression says everything that needs to be said. Repeat the ad often enough and people associate the ad with the brand name. So remember Cialis really can give you 15% more on your erections.